Rodeo Work Wear, founded in 2022 by Aris Schwabe, bridges the gap between high-end style and classic, rugged western workwear.
Every button, stitch, and finish is crafted with precision, embodying both refined detail and raw durability—allowing the true spirit of the American West to shine through. At the heart of Rodeo Work Wear is its hand-drawn “Made to Wear” tag logo, created from my own handwriting to serve as a distinctive and personal mark for the brand.
I have contributed to the brand through social media strategy and design work, including creating influencer seeding postcards, editing the website, photographing their rings and jackets, and creating line sheets.
Rodeo Workwear | Logo Design | Photography | Illustrations | 2022-2026
Custom Illustrations
I had the pleasure of creating custom illustrations for Rodeo Work Wear, capturing the brand’s blend of high-end style and rugged western heritage. Each design was crafted to reflect the authenticity and spirit of the American West, incorporating hand-drawn elements that align with the brand’s warm, approachable, and timeless aesthetic. The illustrations were developed to complement the brand’s overall visual identity while maintaining a clean, polished finish.
