For Friday Pilates, a private classical Pilates studio in Tucson, Arizona, I created a bold and playful visual identity that captures the studio’s vibrant community and energizing atmosphere. The design features a lively primary color palette to evoke strength, vitality, and movement—core values that reflect the physicality of Pilates and the upbeat, welcoming environment.
Friday Pilates — Logo & Branding | Merchandise Design | Photography | 2024–Present
The logo combines clean, modern typography with playful yet purposeful design elements, ensuring it feels both approachable and authoritative.
In addition to branding, I have designed the studio’s merchandise—fun stickers, t-shirts, water bottles, and more—extending the brand’s personality beyond the reformer.
photography work
