For Friday Pilates, a private classical Pilates studio in Tucson, Arizona, I created a bold and playful visual identity that captures the studio’s vibrant community and energizing atmosphere. The design features a lively primary color palette to evoke strength, vitality, and movement—core values that reflect the physicality of Pilates and the upbeat, welcoming environment. The logo combines clean, modern typography with playful yet purposeful design elements, ensuring it feels both approachable and authoritative. In addition to branding, I have led and directed the studio’s photoshoots, ensuring the imagery reflects the brand’s joyful, high-energy tone. I also designed the studio’s merchandise—fun stickers, t-shirts, water bottles, and more—extending the brand’s personality beyond the reformer.

Friday Pilates — Logo & Branding | Merchandise Design | Photography | 2024–Present