The National is a breakfast and lunch destination in downtown Tucson that offers wholesome meals, and healthy beverages. The heart of The National is reflected in its approachable yet refined brand aesthetic, brought to life through inviting photography, clean design, and storytelling that celebrates Tucson’s local charm.
The National | Photography | Social Media Strategy | Content Creation | 2024–2025
For The National, I developed a logo that balances sophistication with approachability.
The brand aesthetic reflects the café’s focus on quality ingredients, artisanal baking, and community connection. In addition to the logo, I created seasonal postcards that showcase the local community, as well as branded hats and t-shirts that extend the café’s identity beyond the menu.
